Can Fast Casual Franchises Remain Lucrative in 2026?

According to , 93% of international tourists state they desire to make more sustainable options when taking a trip, and 69% want to leave locations better than when they got here. And as the need for environmentally friendly practices is progressively recognized and acted on, those at the leading edge are currently taking it an action even more.

• Markus Venzin, CEO EHL Group Where sustainability measures success by what is lowered or avoided less carbon, less water, less waste regrowth, on the other hand, focuses on creating a positive effect. Instead of simply balancing out harm, regenerative hospitality intends to create brand-new value not only for its visitors however for its whole surroundings.

The hospitality market can add to regrowth in different ways: by replanting mangroves, developing biodiversity, supporting local ecological groups, or working together with regional ecological efforts to produce significant visitor experiences. by using spaces to local groups, developing a hub where residents can fulfill, or welcoming local artists to perform. by training and working with residents, or dealing with local suppliers.

To reduce ecological and supply chain dangers. For brand name distinction. The foodservice market is uniquely positioned to positively impact social and natural surroundings, consumer health, and the economy as it touches a lot of lives every day. Hotels and restaurants can affect sourcing, create more health-conscious menus, promote social dining practices, and foster openness and development in their operations.

On top of that, they can react to the growing need for food that is not just satisfying however also encouraging of visitors' individual and the world's wellness. Embracing a more regenerative approach is typically viewed as pricey and scheduled for specific niche, premium brands. EHL Teacher and author of a recent EHL study around the subject, Dr.

Will Hospitality Investments Remain Profitable in 2026?

He likewise worries that sustainable food practices can offer hospitality business of all sizes a competitive edge by "opening new revenue streams, improving efficiency, and winning sustainability-minded consumers." At the same time, it is essential to acknowledge that embracing regeneration or sustainability practices isn't constantly easy, particularly for smaller organizations. There needs to be "a balance in between immediate operational requirements and long-term environmental objectives, placing sustainability not only as a moral imperative but also as a driver of competitiveness and strength in the evolving foodservice landscape," as Dr Martin-Ross states.

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Strictly specified metrics have not yet been developed. The success of regeneration becomes visible in more biodiverse landscapes, nature restoration, cultural preservation, increased favorable neighborhood engagement, and experiences that increase the well-being of both guests and hosts. Hospitality business can capitalize on this trend in numerous ways: By providing their own experiences (e.g., test nights at a coffee shop) By partnering with local experience companies (e.g., a B&B inviting a chef to use its visitors a cooking workshop) By producing experiences for and with other industries.

a style brand name partnering with a hospitality organization to open its own cafe) Experiences have actually always been a fundamental part of the hospitality sector, and while hospitality business have continued to establish the visitor experience, we also see a boost in guest expectations. "Immersive experiences have actually ended up being so crucial and popular because the expectations of our guests and travelers from all over the world have actually become far more sophisticated in the last couple of years," states Christoph Hoffmann, EHL IAB Member and Creator of 25hours Hotels and Bikini Island & Mountain Hotels.

Valentina Clergue also notes a shift from more passive to more transformative and immersive experiences. Some techniques hospitality organizations can use to create immersive experiences include: "Engaging the senses is essential when creating memorable experiences.

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Strictly specified metrics haven't yet been established. The success of regeneration becomes noticeable in more biodiverse landscapes, nature repair, cultural preservation, increased favorable community engagement, and experiences that increase the well-being of both visitors and hosts. Consumers' desire for experiences stays strong in 2026. revealed that couples progressively pick remarkable experiences over material presents.

Hilton's 2025 Patterns report states that one in four tourists prepared to seek out distinct experiences in 2025. Hospitality business can take advantage of this trend in numerous ways: By using their own experiences (e.g., test nights at a cafe) By partnering with local experience service providers (e.g., a B&B welcoming a chef to provide its visitors a cooking workshop) By producing experiences for and with other markets.

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a style brand name partnering with a hospitality company to open its own cafe) Experiences have always been a crucial part of the hospitality sector, and while hospitality companies have actually continued to establish the visitor experience, we likewise see an increase in visitor expectations. "Immersive experiences have become so essential and popular since the expectations of our guests and tourists from all over the world have become much more advanced in the last few years," says Christoph Hoffmann, EHL IAB Member and Creator of 25hours Hotels and Bikini Island & Mountain Hotels.

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Valentina Clergue also notes a shift from more passive to more transformative and immersive experiences. Some techniques hospitality organizations can utilize to produce immersive experiences include: "Engaging the senses is essential when developing memorable experiences.